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Rival
Scratch: CMO Interviews
Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?
Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most...
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Ratings & Reviews
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5.0 stars from 40 ratings
A must!
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“On top of my library.
Bringing various/great voices with real insights.”
Helene je-I via Apple Podcasts ·
France ·
07/24/23
My go-to marketing pod!!!
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“Remarkable people from unique brands, journeying through deep, insightful conversations.
The differentiator in the podcast landscape today is not just the content, but the host. The ability to pull out meaningful questions and lean into the meaty part of a dialogue is artistry in its own right....”Read full review »
GarnR via Apple Podcasts ·
Great Britain ·
07/24/23
Marketing gem!💪
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“Love this pod, helps me stay super updated on the latest marketing agenda! The guys are doing great work, thanks for your commitment and excitement about the industry!!”
mrntlv via Apple Podcasts ·
Great Britain ·
07/24/23
Recent Episodes
In this episode, we sit down with Charl Bassil, Chief Brand Officer at the BBC, who shares his approach to brand stewardship and long-term growth. Charl emphasizes the importance of marketers adopting a 'farmer' mindset—cultivating assets for sustained value, rather than chasing quick wins like...
Published 11/13/24
We sit down with Michael Katz, CEO of mParticle in this episode to explore the future of customer data management. Michael shares how the shift from integration to intelligence is reshaping marketing, highlighting, 1 - the critical importance of building a strong first-party data foundation in...
Published 10/23/24
Published 10/23/24
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